As a direct medium to develop a line of communication between the visitor/customer and the brand, Koleksiyon has put focus on the design of displays and exhibits for its product thereby creating a new competitive edge for the brand. The main objective of this approach is to present stages of the brand’s creative process leading to the realization of Koleksiyon product.
The process of exhibiting, viewing, and displaying at a contemporary level of perception reflect the core values of this approach, versus following a stylistic enthusiasm to fit into the fashionable “ism”s. The Projection of the details, dimensions and technical information on solid or glazed walls in each space are only the part of the thematic texture of display.
Another idea central to the development of new showrooms is to experiment with ways to display, trying to recreate the relation between the object and the place, in each new display territory. In this regard each new shop is a new adventure, connected to the existing stores only in the main theme of the brand spirit. Rather than repeating the existing formula in each new shop, the idea is to propose new ways of perception in every realized project. The final agenda is to edit a neutral design language, where every individual can feel inspired to create a place of their own.